About Us

Huggalugs is an Australian made and owned clothing label. Huggalugs Director Elizar Mytka is a proud mum-preneur, committed to growing and maintaining a funky and responsive brand for our children and the future.

The range uses only high-quality material,
made to stand up to the vigorous workout
that children give their clothing.
All Huggalugs clothing is first trialled on
the many children involved in Huggalugs lives, before it is launched to
the general public

Proudly Australian made and owned

Product Background

The first Huggalugs product launched was leg and arm huggers (aka leg warmers) for babies and children in May of 2006. After searching high and low for leg warmers for littlies, Huggalugs Director Elizar Mytka became frustrated with what was and what was not available on the market. Especially apparent was the lack of an Australian made option and after much design negotiation and trial on friends and families children a design was reached that not only covered the gap in little ones pants when out in the stroller or carrier but that fit both arms and legs and a wide variety of little ones body shapes without causing discomfort.

Soon after finalising the leg huggers designs, Huggalugs designed a range of children's gear to complement their leg hugger range. Using high quality Australian materials, they designed 100% Australian Organic cotton t-shirts, 100% Australian Merino wool baby wraps, X-Large bunny rugs and maternity Bump Huggers. All Huggalugs products are a direct response to issues we face as pregnant women and new mothers. Huggalugs strives to be environmentally aware and socially conscious and uses local manufacturers and environmentally sustainable materials in their designs wherever possible, thus providing functional, funky and practical solutions for parents to the benefit of the Australian community and to the world at large.

About Huggalugs

Elizar is a working mum who takes great pride in the children in her life and enjoys watching them have fun wearing the clothing designed by Huggalugs. Elizar’s background in fine arts and love of colour adds a very creative slant to the Huggalugs designs and colour spectrum, which is apparent in the range of colours and patterns seen accross the brand. Huggalugs aims to be a creative imaginative clothing label that is soundly managed with an emphasis on cutomer relations and response to our customers needs. Our growing team bring a personalised range of skills to the mix and are  importantly, great people!

Company Goals

Huggalugs is committed to:

  • Building the Huggalugs brand awareness as trend aligned and high quality children’s gear
  • Being recognised as a nationally leading brand of children’s gear
  • Using Australian manufacturers and materials wherever possible
  • When producing overseas, to ensure that materials and manufacture conform to ethical and environmental codes.
  • Having their products available to all who have little ones in their lives, in leading children’s retail outlets and through the Huggalugs internet site
  • Investing in inventory and product development to further develop the Huggalugs range and brand.

Contact Information

To place an order or find out more, please click here.

Media

All media inquiries regarding Huggalugs should be directed to:
media@huggalugs.com.au